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LIVE FROM BROAD STREET:

SENIOR SHOWCASE

brand identity // illustration

Designers // Stephanie Cao, Lauren Bottino, &

Heidi Shackleford

Copywriters // Miana Michaylo & Garry Guseltsev

Faculty // Melissa Crispin & Joe Glennon

Awards

ADDY in AAF District 2 // Gold in Special Event Materials

Indigo Design Awards // Silver in Promotional Materials, 
Silver in Branding, and Bronze in Integrated Design

International Design Awards // Bronze

Graphis New Talent // Honorable Mention 

Objective 

Design an identity for Temple University's Klein College: Department of Advertising and Public Relations' Annual Senior Showcase, along with creating promotional collaterals

Target Audience 

Industry professionals, Klein faculty, senior Advertising & PR majors 


Strategy 

Position the showcase as a place where finding serious talent is no laughing matter for recruiters and employers. Although these talents may be raw, they are ready to take the spotlight

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Gatefold invitation with clear foil stamping on spotlight & lights: When opened, a stage is unveiled

Each year, Temple University's Department of Advertising and Public Relations hosts a Senior Showcase, a “reverse” job fair where recruiters and employers are invited to meet the graduating class and view their work. Each showcase is individually branded, with a new theme being chosen by that year’s event creative team.

 

Now in its fifth year, the 2019 Senior Showcase took us on stage and into the open-mic comedy world — because after all, finding serious talent is no joke. The project included the event identity, a promotional campaign (printed invitations, animated emails, and social media graphics, and a landing page) and branded materials for the day of the event (signage, name badges, and tote bags for attendees to collect student business cards and resumes).

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Over 700 invitations were printed and mailed to industry leaders, employers, and Temple faculty and staff

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Signage indicated the locations of the different tracks in Advertising and Public Relations at the event, and branded name tags were provided for attendees (tan) and students (black)

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The showcase was promoted via Eventbrite, social media, and targeted email blasts

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The event also had its own landing page, with links to student portfolio websites and LinkedIn pages.

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